Video Bank: Knives And Pens

 
"Knives And Pens" by Black Veil Brides

The thing I love about this music video is the narrative at the beginning of the video, explaining the common stereotypes of "people involved in the occult" of wearing black clothes, band merchandise, tattoos and black fingernails, and then we move straight Black Veil Brides performing, but here's the thing, they are dressed completely in white, going against the stereotypes in the beginning of the video, and then the do eventually conform to all of the stereotypes towards the middle and end of the video.
the thing that keeps me watching this music video is the uniqueness of it. its not often that you see a Metal band dressed completely in white, so this element of the video serves to effectively 'change the rules'.