Thursday, 18 July 2013

Previous student music video evaluation




Nine2Five – The Ordinary Boys
Performance was realistic and performers were enthusiastic in their roles. The framing for this video was excellent, and the camera was almost always moving around, but it was kept stable, so all shots were clear.
If You Wanna – The Vaccines
Great variety of shots in this video, and the performers looked as if they were professionals. The lack of instruments however leaves this video in second place rather than first.
Life Happens – Brandon & Leah
Most of the singing was synchronised properly, and the performers were really into their roles. The variety of shots in this video is really good, however the instruments were not synced, which was a major let down for this otherwise excellent music video.
Sparks Fly – Taylor Swift
Framing was mostly good except for on one or two minor occasions, and the scenery was fantastic. There was a significant lack of a band in the video, and the performance wasn’t enthusiastic enough. Also, the transitions between shots were pretty bad.
Lost – Paper Aeroplanes
Lip-syncing was near perfect, and this video had a greater variety of scenes than other videos, as well as more differentiated and exotic locations, however the fact that all of the shots had a sort of underlying grey tone to them puts this video at number five on my list.
Go In, Go Hard - Angle
Singing was well synced. Most of the shots were crisp and clear, and look as though professionals shot them. The locations used were different from most of the other videos we viewed, however the general feel of the video is very similar to most other hip hop/ R&B style music videos, which was a significant let down.
Today I Cried – Professor Green
Performers were not enthusiastic enough, and there was not enough camera movement. There was very little variety between shots, and the video included a clip from a movie.
12 Rounds - Jester
The song used for this music video was ridiculous, the lyrics were disgusting, and can be seen to be objectifying women. There was no variety of shots, as most of the shots involved the singer (if you can call it singing) standing in front of a group of hooded people, or sitting in a car next to a female. Everyone in the video was wearing very similar to identical outfits. All in all a ridiculous attempt at a music video.

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