This idea comes from Freud, and has been much used in Media Studies, particularly in explaining the gendered pleasures of cinema. Broadly it refers to the idea of looking in order to gain sexual pleasure. It has been argued that the male viewer’s gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified female on display. In music promos the female on display has been a staple element.
The above music video, "still into you" by "Paramore" is fairly voyeuristic, especially when one relates it to goodwins theory of voyeurism, in which he argues that certain combinations of camerawork as well as fragmented bodyshots emphasise a more seuxualised treatment of the star, the star in this case being Hayley Williams.
It is no secret that Hayley Williams is an attractive woman, in fact she won the Kerrang Magazine Readers' Poll in 2007 and 2008 in the category of "Sexiest Female Front Singer", and again in 2009, 2010 and 2012 in the category of "Sexiest Female".
at 0:22 we can see an example of a fragmented body shot consisting of Williams' head, arms and torso, which then leads on to a series of these types of shots. there is no doubt that Williams is the focus of this music video, and she puts on a very provocative performance,
